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| YouTube Channel Income |
Tips to Promote Merchandise on Your YouTube Channel
How YouTubers Can Make Good Merchandise For Their Channel?
You probably already know that selling cool branded merchandise is one of the most popular ways to make money with your YouTube channel, right? It’s not only a great way to bring in some revenue, but it’s also a great way to increase brand recognition and grow your overall reach.
When people see their friends wearing fun t-shirts with your logo on them, they’re going to
wonder what your brand is all about, and you’re going to get more recognition. Of course,
to make this strategy work, you have to create products that really stands out, so let’s talk
about a few tips on how to make merchandise for your YouTube channel that will rock.
Making Merchandise for Your YouTube Channel
First of all, you don’t have to be super crafty or a professional graphic designer to make YouTube merch. If you have a cool logo and brand colors, you really have the essential components to get started, and you don’t even have to worry about physical inventory or shipping and handling, either.
Making your merchandise can actually be as simple as a few swipes and clicks. Just find a print on demand (PoD) site that you like, such as Spreadshirt or District Lines, upload your designs, experiment with additional design options (wording, photo art, etc.), and choose your merchandise. Then you can set up your online store, embed it in your website, and/or link to it from YouTube. It’s really that simple.
Get Your YouTube Channel’s Viewers Involved
Of course, you’ll want to make merchandise for your YouTube channel that viewers will want to buy, but that’s actually pretty simple, too. Just ask them. In your videos, blog posts, and social media posts, ask your viewers for feedback about the kinds of merchandise they’d like to see from you. Poll them on which designs they like best. You could even run a design contest with your viewers, too.
Make Merchandise That Interest People
As you decide which items to sell and which designs to use, keep in mind that you want to create merchandise that your viewers will really want to wear and use. Create really attractive designs, and use engaging wording that is relatable, funny and/or insightful, and make sure that it’s in line with your brand voice and the persona that you present on YouTube.
Use Your YouTube Channel’s Brand Colors
Unless it really goes with your channel’s branding, you don’t just have to go with a simple black print of your design on a white t-shirt or a white mug. Why? Because it can seem too generic and doesn’t really have that “stand out” factor.
As you make merchandise for your YouTube channel, it’s important to remember that you
want to increase your brand recognition. Using your channel’s brand colors can do that
while making your merchandise more attractive and fun.
Go for High Quality When Creating Clothing
We cannot emphasize this enough. When choosing the materials for your YouTube channel’s merch, you’ll be given some options. Do not go with the cheapest t-shirts that you can find. They’ll be thin, weirdly sized, and they won’t make a good impression on your viewers. You want them to fall in love with the way your merchandise fits so that they want to buy more just because they love wearing it.
Order Samples Before Promoting the Final Product
If you’re not sure about a t-shirt, mug, or other piece of merch, just order one for yourself before you start promoting it on your YouTube channel and on social media. This is an inexpensive way to make sure that you’ve made the right choice for your products, and it’s a great way to start promoting them, too. When you get the products in, if you love them, you can start wearing or using them in your YouTube videos. If not, you can make the changes you need to make to ensure that you’ve chosen the right products to promote.
Most Print-on-Demand sites don’t have minimum orders, so you can get just one item to make sure you’re on the right track and to test out the customer experience on the site you’ve chosen, too. After all, you don’t want to go with a site that’s difficult to work with or your viewers won’t buy your merchandise, no matter how cool it is.
Aim for Marketing Success with Your YouTube Merch
In the beginning stages, you want to think of your branded merchandise as more of a marketing effort than a revenue builder. This is an opportunity to get your merch in more people’s hands, so set a really reasonable price that your viewers won’t mind paying when you make your YouTube merch. It’s important to remember that in order to get people to buy something, you must give them great pricing and value.
How Vloggers Can Promote and Sell YouTube Channel Merchandise?
So you’ve decided to make and sell merchandise for your YouTube channel. You have some really cool designs that feature your channel’s name, your logo, and/or a phrase you use a lot. You’ve chosen quality products that your community of viewers want to buy and will love using. Now how do you get the word out about your merch as a YouTuber?
Check out these tips for promoting your YouTube channel merch and see how much more
you can sell.
• Show Viewers Merchandise in Your YouTube Videos
First of all, the easiest way to let people know that you have cool merch is to display it in your YouTube videos. Order one of each of your items, and then wear or use them during your videos. Wear that cool hoodie, hat, or t-shirt that you’re selling online, or put them up in the background. Place a branded coffee mug or water bottle next to you on your desk or table when you’re filming. Hang a branded poster behind you. There’s so many things you can do!
Then, at the end of your video when you get to your call to action, be sure to mention the YouTube channel merch you have made available for sale that is shown on screen. For example, you could say something like, “And if you like this shirt I’m wearing, check out the link in the description to get your own!” Or you could add an annotation link in the video itself that takes your viewers to your online store.
• Link to Merch Store in Your Descriptions and About Page
Whether or not you mention the YouTube channel merch you wear or use in your video, be sure to include a link to your online store in your video description. If you want to make sure that your viewers see it (and, of course, you do), you’ll want to put it in the first three lines of the description so that it appears before the “Show More” link.
In addition to putting a link in your video descriptions, you should also include a link to your online store in the “about” sections and pages of all of your online presences. Link to your store on your channel’s about page, Facebook page, Twitter bio, and more. Wherever you can, make sure that people get a direct link to your online store so that buying your YouTube channel’s merch is easy.
• Showcase Products in Your Social Media Posts
Speaking of social media, you also want to post pictures and links to your products on all of your social media pages. Take photos wearing your new hat, t-shirt, or hoodie, and post it on social media with a link to where fans can buy theirs. Feature new products that have just become available. Repost and share pictures of your fans when they post photos of themselves wearing or using your YouTube channel’s merch.
The more you do this, the more recognition you’ll create. You can even create your own branded hashtag for people to use when they wear and use your merch and clothing. Then you can go through the pictures and posts that have that hashtag to find great images and links to repost to your own account.
• Use YouTube Cards to Promote Your Channel’s Merch
YouTube cards are basically a way to take annotations to the next level. A card could be a link to a specific URL, a customized image, or a call to action. When a card is added to a video, a teaser will appear in the video, and then after the teaser disappears, the viewer can access the card just by hitting the “i” button in the top right corner of the video for more information. Then they can scroll through the cards you’ve added to the video and click on them to go to your online store, check out a specific product page, etc.
Conclusion:
There you go – six things to consider when you make merchandise for your YouTube channel so that you can effectively get your channel’s brand out there and make some money while you do it. Have fun with your designs. Don’t be afraid to get creative. And don’t forget to promote your cool new merch in your YouTube videos and on social media! Keep these tips in mind to get more people to see your store and buy your YouTube channel merch.
How can Beauty Vloggers grow their YouTube Channel?
Do you have tons of beauty tips and tutorials to share with the world? The beauty vlogging community on YouTube is a warm, accepting, and great place to experiment with new looks and styles, share your secrets, and learn from other beauty gurus like you.
Your expertise on all things makeup can take you a long way in the beauty vlogging
community, but it never hurts to have a few really great tools and resources to make things
easier for your YouTube journey. Check out these helpful tools and tips that can benefit you
as a YouTube beauty vlogger.
And, with the help of these simple and effective tips, you should be able to grow your audience and establish your YouTube channel as a place where your fans and other YouTubers can get great content, ask questions, and give their own feedback on tips and techniques that have worked for them.
• Start a Beauty Blog
First of all, you can get more viewers for your YouTube channel by creating and maintaining a companion blog for it. By sprinkling relevant keywords and phrases naturally throughout your content, your blog will start showing up on Google searches for those keywords. If you post quality entries with great tips and other fun and informative content, people searching for beauty tips will find your blog and start reading your content.
Then you can help your YouTube channel out with your blog by embedding your YouTube videos in your posts, and your new readers will soon become new viewers and subscribers.
• Mention/Tag Brands Used in Your Beauty Vlogs
Mentioning and tagging brands that you use in your YouTube videos is a great way to get more exposure, too. When you use branded hashtags, those brands’ followers will see your posts when they search through those tags. When you tag and mention the brands using their usernames on Facebook, Twitter, and Instagram they’ll have a higher likelihood of seeing your content, too. Then they’ll be more likely to retweet or repost your content and give you a shout-out. Those brands have many followers, and a simple retweet or repost can give a boost to your YouTube channel.
In fact, if you do a great job of creating quality content and you showcase a brand’s products well, they may even approach you and offer to sponsor one or more videos on your YouTube channel.
• YouTube Collaborations are Effective
Look around online for YouTube beauty gurus who vlog about related topics to yours, and you’ll find a lot of opportunities for collaborations. From collab videos to guest appearances and guest vlogs, YouTubers help each other out all the time by collaborating and sharing their fan bases, and you can, too.
Reach out to beauty vloggers like you, and offer to exchange shout-outs, mentions, and YouTube links, or ask if they would be interested in cross-promotions on social media. The more you collaborate and build each other up, the more you can grow your YouTube channel.
• Always Disclose Sponsors and Sponsored Content
Next, if you’ve landed a YouTube sponsorship, don’t hide it. If you’re upfront about your sponsorships, your audience will appreciate your honesty and will know that they can trust what you have to say. You can do this by simply stating something like, “Today, thanks to [Cosmetics Brand]’s generous sponsorship of this episode, I’ll be using their new mascara for this eyelash curling tutorial…” This way you’ve shown the brand in a positive light, and you’re not hiding anything from your audience.
• Pinterest and Instagram Marketing
Beauty vlogging is very visual. When you film a make-up tutorial, you’re showing your
viewers how to achieve an end result, and you should be able to showcase that result in
images. That’s why Pinterest and Instagram are such great social tools for beauty vloggers
on YouTube.
On Pinterest, you can use your pin boards to link to your YouTube videos and playlists, images of other beauty gurus’ work, and much more. If you’re pinning one of your videos, make sure that you set the thumbnail to be a still of the finished look that shows what your audience can expect to achieve.
On Instagram, you can link to your YouTube channel or a playlist on your channel in your profile. Then post the finished results of different tutorials and tips on a daily basis. Be sure to mention in your captions that viewers can click on the link in your profile to see how it’s done.
• Interact and Engage With Your Viewers
Now, remember that your audience is really a community of people interested in makeup, hair, and skincare. They all have different experiences with different products and techniques, and some of them are beauty gurus like you, too. Get involved and engaged with your audience, and you’ll see them posting, tweeting, and sharing your YouTube beauty videos more and more often.
For really effective engagement, read the comments on your videos and respond to them. Get involved in the conversation there and on social media. If one of your YouTube videos has been up for a few hours and hasn’t gotten any comments, don’t be afraid to post a comment of your own asking your viewers a question about the video.
And, of course, you can also engage your viewers in your videos. Give shout-outs and mentions for great comments and feedback. Ask them to tell you their thoughts in the comments. Get the conversation going in your video, and then keep it going in the comments and on social media.
• Network With Other YouTube Beauty Gurus
Finally, reach out to other beauty gurus on YouTube for more than just collaborations. Network and build relationships with them. Talk about them positively on your social media platforms. Respond to and retweet their tweets. Get to know them and help build a sustainable community around beauty vlogging, and you’ll be setting your YouTube channel up for long-term success.
• Get Royalty Free Music with YouTube’s Audio Library
First of all, do you ever find yourself wishing that you had some royalty free music to use in
your YouTube videos? You’d love to use some of your favorite tunes, but you know that
there are copyright issues there that you don’t want to mess around with. Instead of
limiting your beauty vlogs to no music, though, you can use YouTube’s audio library to
download free music for your videos.
You can find the kind of musical beats you’re looking for with searches by genre, mood, instrument, or duration. Be sure to read the attribution requirements on the music you pick, though. Some songs are licensed differently and will require you to include artist attribution with your beauty vlogs. Other than that, have fun finding the best songs and sound effects for your YouTube videos without spending any money.
• Check Your YouTube Stats with Social Blade Social
Blade is a well-established YouTube statistics tracking site that lets you monitor your channel’s growth. On a daily basis, you can track subscriber and view counts to see gains and losses, but that’s not all. You can also compare your metrics with up to three other channels at the same time so that you can look at your progress in terms of other channels in a relevant niche.
• Stay Organized as a Beauty Vlogger with Trello
Whether you’re scheduling collaboration, sponsor meeting, social media chat for viewers, or anything else in regards to your YouTube channel, Trello is an incredibly cool visual organization tool that will help make it easy to stay on track! It’s not only a website, but you can also download the Trello mobile app so you can stay organized, update checklists, and make notes for your YouTube channel on your phone or tablet, too. Trello makes it easy to create schedules, agendas, and task lists, so you can streamline everything you need to do for your YouTube channel on a daily, weekly, or monthly basis.
• Design Things for Your YouTube Channel with Canva
Interested in designing custom thumbnail images for your YouTube beauty vlogs? Looking to create cool graphics for your social media posts? Want to make great images for your content? Check out Canva.
This graphic design site makes it easy to create professional looking graphics in a number of different formats. Plus, the site offers a huge database of stock images. It’s never been easier to create custom thumbnail images and/or design graphics for your YouTube channel. Try it out today and see how much more you can add to your beauty vlogs and social media presence.
Tips to create a Gaming Channel on YouTube
If you’re a big fan of gaming content, then you probably already know that there are a lot of YouTube gaming channels out there. Maybe you’ve followed them to beat tricky stages or levels. Maybe you’ve watched reviews to see if you should check out a new game that you’ve been wondering about. Maybe you’ve watched them just for fun.
Whatever your reason for tuning in, you know that you’re not the only person online who
wants to make or watch gaming videos on YouTube.
You know that there’s an audience for the kinds of videos you want to create, and you know that you have a lot to contribute as a YouTube gamer. That’s awesome! As you make a YouTube gaming channel and begin your journey, keep these five things in mind:
• Create a Unique Experience for Your Gaming Videos
First of all, you don’t just have to create a gaming channel with a bunch of videos of you playing through games without commentary or any input. These might be useful to a lot of viewers, but they don’t really give your viewers any particular reason to choose one of your videos over any other play-through video.
Take some time to add your own personal spin to your videos. Let your personality shine through to give your content a unique vibe. Provide viewers with a reason to choose your content, and make them look forward to seeing new gaming videos from you.
• See It as a Marathon and Not a Sprint
Next, as you make a YouTube gaming channel, remember that you’re probably not going to get a huge following overnight. You’re not going to put up just a couple of gaming videos and miraculously get millions of viewers. Expecting that is like taking off to run a marathon thinking that you’re running a sprint race. In other words, you’re going to burn out fast, and you won’t hit your goal.
Your channel will grow, slowly but surely, and you’ll see new viewers and subscribers engaging with you on YouTube and across social media. It might not happen all at once, but if you stick with it and let your passion for gaming push you through the hard times, you’ll get there.
• Viewers Are Essential to a Gaming Channel’s Growth
However, you can’t really get there if you ignore your viewers. They’re the people who tune in, like your videos, and subscribe to your gaming channel. They’re the ones who’ll share your videos on Facebook and Twitter, and they’re the ones who’ll help you really grow your channel – if you engage with them.
The more you build a relationship with your audience, the more they’ll support you and the faster your gaming channel will grow.
This means responding to their comments, taking video requests, giving them shout-outs, and inviting every opportunity to engage with them, from asking questions on Facebook (and responding to answers) to making Q&A videos on YouTube that specifically answer the questions your viewers have asked in the comments.
• You Need to Build a Presence Outside of YouTube
In addition to your YouTube presence, when you make a YouTube gaming channel, you
need to have presences across social media. Create pages and accounts on Facebook,
Twitter, and/or Instagram, and use these platforms to give your audience content that they
can’t get from your videos. Take them behind the scenes. Show them some bloopers. Share
gaming tips and content. Host a live streaming Q&A. There’s a lot you can do!
Have fun engaging with your audience and providing them with more content on social media, and your channel’s brand will see a lot more recognition. Make sure that you post different content to each of your social media pages, though. You want to give your followers exclusive content, posts, and videos on each platform so that they have a reason to consistently follow you on all of your online presences.
• Maintain an Uploading Schedule for Gaming Videos
Finally, when you make a YouTube gaming channel, you have to be consistent with your videos. Post your uploading schedule on your channel’s home page, on your social media profiles, and in your video descriptions.
That way, your viewers will know when they can expect more content from you and when they should click over to YouTube for more videos. This helps create more momentum for your channel because your return viewership will increase as people know when to come back for more content.
Of course, just posting your uploading schedule isn’t enough. You also have to stick to that schedule. Choose a frequency that you can live with. If you can’t upload a gaming video every day or every other day, that’s okay. Uploading one video per week consistently is better than uploading randomly and constantly falling behind on your promised schedule.
Conclusion:
These are five important things to keep in mind when you make a YouTube gaming channel. If you understand them and take them into consideration throughout the process, you’ll be able to create and grow a channel with successful results. Have fun gaming!
How to Guest Vlog on YouTube and Get More Channel Views
One way to grow your YouTube channel’s audience is to exchange guest vlogs with other vloggers in your niche. Although it’s a marketing strategy that bloggers have been successfully implementing to expand their presence for a while now, can YouTube vloggers also do the same?
Yes, definitely! We’re going to look at exactly why that is, and how you can use guest vlogging to grow your YouTube channel.
What Is Guest Vlogging on YouTube?
Guest vlogging is pretty much just like guest blogging. The basic idea is that you provide content for another YouTube channel, possibly in exchange for a guest vlog from your partner for your own channel. There are many ways to achieve this – you can collaborate on a single video idea together, make separate videos for each other to upload to your own channels, and more!
Growing Your YouTube Channel with Guest Vlogs
Much like YouTube collaborations, guest vlogging can potentially increase your channel’s reach if done correctly. The most obvious way that this occurs is by sharing each other’s audience. Ideally, you’ll find a partner whose audience is similar to your own.
Their viewers will follow the guest vlog back to your channel, earning you more viewers in the long run. In addition, the same process occurs when you host your partner’s guest vlog – their viewers will visit to your channel to watch one of their favorite creators, and some will likely stick around to see what else you can offer them.
How Do You Guest Vlog on YouTube?
After determining what you want to get out of guest vlogging (solidifying your position as a niche authority? Growing your own audience? Getting more exposure for your website or product?), you can then begin finding the right collaborator, and reach out to them about guest vlogging.
The most straightforward method for guest vlogging is to create your own video, just as if you were creating it for your channel, and send the video to another YouTube vlogger to be published on their channel. Your collaborating partner will also do the same. We’ll cover a few important key points for success when making a guest vlog, shortly below.
• Collaborating with the Right Partner
Your guest vlogging partner’s viewership should be similar to your own. Perhaps you don’t want to target your own niche, but you can find another YouTube vlogger who targets a related sub-niche. Additionally, it’s a good idea to work with a partner that has a style that goes well with your own.
Someone who creates relevant content with a similar format can be a great fit. Why? Well, because they’ll also be creating a video for your audience, and having an audience with similar interests will really help bring results!
• Understand Each Other’s Audience on YouTube
If your audiences are similar, but different, then you’ll need to do some basic research to learn who you’ll be speaking to on YouTube. A great way to do this is to watch their previous videos, putting yourself in the shoes of their audience. Take a look at their most popular YouTube videos and content that has the most interaction.
You don’t want to copy their format, but this should give you a good idea of what their audience is interested in. It will help you understand what to focus on in your video to best engage their viewers.
• Create Content That is Relevant to Viewers
On that note, it’s important that your content is relevant to their viewers, specifically. Find a way to relate your channel to their interests, and decide on how it will connect to the typical focus of the host channel. Be sure you aren’t repeating a topic of conversation that your host channel has already covered before.
• Add Branding to Your Guest Vlog
It’s also important that your content makes it easy for new viewers to find your YouTube channel. In other words, be sure to add branding to your guest vlogs. Put your channel name and social media handle(s) in your video intro or as in-video graphic(s). End the guest vlog by mentioning where viewers can best keep up with your content and updates (keep it short and avoid too much self promotion).
A great strategy is to include a link in the video description that directs the host channel’s
viewers to a custom playlist containing videos that you have grouped together specifically
based on their interests. It’s much more effective than just linking to your YouTube
channel’s home page.
• Make the Guest Vlog Engaging For YouTube Viewers
Of course, all videos that you create for YouTube should be engaging, and the guest vlog is no different. Not only do you want an engaged audience, so does your host. Your clicks and likes are theirs as well, in a sense. If you create engaging content that encourages conversation and interaction, there’s a good chance you’ll have more guest vlogging opportunities in the future.
• Just Be Yourself
Even though you’re guest vlogging on someone else’s channel, be sure to showcase your unique personality. It can sometimes be tempting to try out a new persona for a new channel, but this will probably only disappoint, for two reasons. The first is that viewers who enjoy your guest vlog will want to see more of the same on your own channel. The second is that the YouTube creator hosting you probably agreed to do so based on your channel; if you change your style now, they may feel blindsided.
However, it should be noted that, for the most part, you should focus first on targeting the host’s audience, and second on maintaining your own style. If your host always offers quick, bite-sized list videos, their viewers probably won’t want a 20-minute long unboxing video. Check out their usual format, and then insert your own style and personality into an appropriate vlog type. Be creative!
• Avoid a Sole Focus on Self-Promotion
As mentioned earlier, don’t just spend the video talking about your own channel and why people should subscribe to you on YouTube. Instead, focus on creating a high quality video that viewers will enjoy, and that will encourage them to visit your channel naturally to see more great content. The best way to do this is to film the vlog as if you were creating it for your own YouTube channel.
• Don’t Let Guest Vlogs Disrupt Your Schedule
Your YouTube viewers have come to expect and look forward to videos on your channel. When you’re hosting content from your guest vlogging partner, don’t sacrifice an upload of your own unless your uploading schedule is normally flexible.
Keep your own schedule consistent to keep your YouTube channel growing, but add in the
guest vlog as additional content on your channel. This will allow your regular viewers to
continue getting the content they want, but also provide them with “something extra”.
It also ensures that any new visitors from the guest vlogger’s channel will see brand new material when they visit your YouTube channel.
• Build Buzz with Your Viewers Beforehand
Finally, it’s important for both partners to let their audiences know about the guest vlog content beforehand, and to encourage them to support and share the guest vlogs they watch. You can explain why you’ve decided to guest vlog and what you enjoy most about your partner’s channel and content, and get excitement built up before the vlog is uploaded.
It’s also a great strategy to help benefit your partner and their host channel, as it brings more viewers to their content. Your partner should be excited to do the same when guest vlogging on your YouTube channel.
Conclusion:
As you can see, guest vlogging can be a really cool way to grow your YouTube channel. Just
remember, the key to guest vlogging on YouTube successfully is for both partners to create
great vlogs for each other, while hosting and promoting the guest vlogs published on your
channels to your respective audiences. If done right, it can help both collaborating vloggers
grow their YouTube channels.
Read More: How to be successful on youtube channel income: chapter-2
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