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| YouTube Channel Income guideline |
Advanced Tactics for Promoting Your YouTube Channel and Increasing Subscribers
Here are 9 tactics that will give you the best chance to rise above the noise:
1. Create thumbnail images that draw viewers in
2. Give your videos irresistible titles
3. Use search keywords that show mostly video results from Google
4. Include calls to action
5. Make sure you’re allowing people to embed your videos
6. Cross promote your YouTube channel like a pro
7. Make playlists
8. Consistency pays off big time
9. Engage with viewers through contests, response videos, and collaborations
300 hours of YouTube video are uploaded every minute—if you want to get noticed, you have to get serious about promoting your channel. It’s not rocket science, but it’s not going to happen on its own. Let’s take a deeper dive into 9 best practices and how they can help you grow your numbers.
1. Create Great Custom Thumbnails
You have a split second of a viewer’s attention as they are deciding which video to watch.
Other than your video’s title, your thumbnail is critical for enticing that click. Don’t miss
this opportunity to design an image that reinforces what your video is all about. VICE’s use
of thumbnail optimization led to a promotion on YouTube’s homepage, and one of their
most popular videos to date:
Keep a few rules in mind for the size of your custom thumbnail because it will also be used as your preview when someone embeds your video on their site. Google recommends that your thumbnail:
• Have a resolution of 1280X720 (minimum width of 640 pixels).
• Be uploaded in image formats such as .JPG, .GIF, .BMP, or .PNG.
• Remain under the 2MB limit.
• Try to use a 16:9 aspect ratio.
You can upload a custom thumbnail as soon as you upload a video by simply choosing the custom thumbnail option. To add one to an already-existing video, go to your Video Manager, click Edit for the video you want to work with and then click custom thumbnail.
2. Give Your Video a Killer Title
You want something descriptive enough to make someone want to watch, but not so long that it’s cut off when displayed. You need to make it sound exciting, but not so over-the-top that it looks spammy. Try to include keywords for search and irresistibly clickable adjectives.
3. Reverse Engineer Google’s SERPs
There are several different YouTube optimization techniques to improve your search rankings, but the SEO tactic that will have the most lasting effect is all about keyword research. One way to think about video keyword research is by reverse-engineering Google’s search engine results pages (SERPs).
The idea here is to focus on keyword searches in google that will almost always serve you video results. For example, if someone googles for “cool dance moves” it makes sense that google would serve a results page full of videos because nobody really wants to read an article about cool dance moves. Here’s a screenshot of that search:
If you find a lot of video results instead of just text listings on page one, that’s a great keyword to work with. You may want to try related queries such as “awesome dance moves” or “cool dance skills” to see where you may be getting results that are more related to the video you are producing, and potentially less competitive to rank for.
4. Use Calls to Action to Engage Viewers
Having a viewer watch your video and then leave means you may not have given them a
chance to do anything else to engage with your channel. According to YouTube, there are
four main types of user action: subscribe to the channel, watch more videos, like or share a
video, and leave a comment. YouTube gives several options for including CTAs within a
video to get people to take one of these actions:
1. Direct Host-Mentions. This is actually a style of video where you talk to the camera and tell people what to do. In this video example at the 4:30 minute mark, you can see that the author directly tells you to “let us know in the comments down below.”
2. End-cards. An end-card works similarly to a card except that they appear at the end of a video and take up the whole screen. For example, in the screenshot below you can see College Humor’s end-card featuring large subscribe button. This button is clickable so it makes it easy to take that next step.
3. Video Descriptions. Video descriptions are important. Put a link to your website or your social accounts in your description and actually ask people to click! Below is an example of a very thorough description section from ThinkTank:
5. Allow (and Encourage) People to Embed Your Videos
When uploading videos to your channel, you will have the option to either allow or not allow embedding. The embed feature allows people to take your video and then publish it on their website, blog, channel, etc., which will help you gain even more exposure. Just make sure you specify that you must get credit each time your video is re-published. You can turn on the embed feature by visiting the Video Manager, clicking Edit under the video you want to edit, then going to Advanced Settings and making sure the embed option is checked. Below is a screenshot of what you’ll see:
All someone needs to do in order to embed your video is copy and paste the link that will show up when she clicks share, so the more shares you get the better.
6. Cross-Promote Your YouTube Channel Everywhere
This may not seem like an advanced tactic, but you’d be surprised how many people forget the power of their other owned properties for advertising their YouTube channel. Be consistent about how you incorporate videos into your email newsletter, blog, email signature, and other social media accounts. Find ways to make your videos relevant to all your other content and leverage those eyeballs.
Quick Case Study
Life Net Inc. found in their study that the highest YouTube views occurred during the active
advertising of the video, but not surprisingly, this ongoing optimization was required to
keep the momentum going. Simply optimizing a page and then moving on to the next video
isn’t enough. You have to continue to promote, perform keyword research and make
changes, and moderate and respond to comments in order to keep your numbers up. Below
is a screenshot from the case study that shows how your numbers can change the minute
you stop optimizing.
7. Behold the Power of Playlists
There are lots of reasons to group your videos into playlists. Playlists make your videos easier for people to find, they can help up your search rankings, and most importantly, they make the next video in the list autoplay after a previous video finishes. That’s one less click a user has to make to watch more of your content. You can experiment with including some videos in the playlist that aren’t yours but are very popular, hoping to snag viewers through search who will stick around to watch your stuff. Playlists also give you more opportunities to associate your videos with keywords. The playlist description can associate new keywords with your videos and open up new search opportunities.
8. Create a Weekly Video Series
This is the perfect reason to subscribe to a YouTube channel. If you know what to expect, such as a video on a certain topic or with a certain person every Friday, you will be more likely to subscribe. Probably one of the best examples of this is Moz’s Whiteboard Friday videos. They keep internet marketers coming back for more, and on their page you can see that they are all located in one place on their channel page because they are so regular:
As you can see, Moz has a very organized channel thanks to the different categories they’ve created.
9. Engage With Your People
Engagement goes both ways: if you want people to engage with you, you’ve got to engage with them. This can mean responding to comments, subscribing to other users’ channels, creating response videos, running contests for viewers, collaborating with other brands, and anything else you can dream up. YouTube is in many ways a social media community, and as with any social media, your engagement needs to be real-time, relevant, and genuine. Engaging directly with viewers through contests and responses will keep people coming back and create loyal viewers. Engaging and collaborating with other brands will expose your videos to a whole new audience. The more you understand YouTube to be a two-way engagement portal, the more successful you’re going to be in the long term. Don’t talk at people, talk with people.
Conclusion:
Hopefully, these tips will give your video promotion a kickstart or the boost you need to keep your subscriber numbers climbing.
Best Tips on Profitable YouTube Advertising & Promotion
Video should become a critical piece of the marketing puzzle because of how much video content your audience is consuming.
But, with many other companies knowing this, it’s becoming harder and harder to stand out amongst your competition. This is why advertising spend does need to be allocated to services like YouTube in order to gain visibility from your target audience.
Although similar to paid search spend, the world of YouTube advertising can seem a bit
overwhelming and complicated to navigate at first. Below are six tips to help you spend
your YouTube ad budget in a smart way to actually gain attention from the people that
matter the most, your future customers.
1. Choose Your YouTube Ad Format Wisely
The first complicated fact about YouTube advertising is that there are many different ad formats available. From bumper ads to sponsored cards to display ads to skippable or nonskippable video ads (take note that non-skippable ads are being killed in 2018).
Where should you start? Well, you should first start by reading about each individual format on the YouTube help page here, and then considering what your main goal is.
For example, if you’re looking to raise brand awareness with an engaging video ad, then it would make more sense to run a TrueView in-stream or discovery ad. On the other hand, if you’re looking to be more targeted and gain leads to your website that are genuinely interested in your offerings, it might make sense to use sponsored cards. Make sure to follow the specs outlined by Google to ensure the dimensions and quality match up. It can be worthwhile to invest in market research to understand the ad format that will help you reach your business goals.
2. Segment In-Stream and Discovery Ads into Different Campaigns
Similar to how you should be separating your Google AdWords campaigns into search vs. display network, you should be doing the same with your video ads. Why? In-stream ads and discovery ads (previously known as in-display ads) are very distinct from one another,
What’s the difference? In-stream ads play before, during, or after other videos. Discovery ads appear next to related YouTube videos, as part of YouTube search results, or alongside other content across the Display Network.
Example of a YouTube discovery ad
Because of these differences you should have a different budget and strategy which is easier to control on the campaign level.
3. Take Advantage of YouTube Targeting Options
Just as you should when advertising on Facebook, Twitter, or Google, you need to pay close attention to the audience that is consuming your messages. Why waste money on unqualified and irrelevant eyes that are unlikely to be interested in your offerings?
YouTube allows great flexibility to take control over who sees your ads. Starting with demographic targeting, you can then layer on affinity audiences (to target people interested in a certain topic), custom affinity audiences, and in-market audiences. For example, if you’re selling golf lessons in a certain location it would make sense to advertise in that region to the demographic of your typical customers who are already interested in golf.
4.Set Up Video Remarketing
Remarketing is by far the most effective targeting method in my opinion, because you have the security of knowing this audience has already expressed interest in your company by visiting your website.
If you’re unfamiliar with remarketing, it’s a way to follow your website visitors with advertisements in other places (think social networks, websites via the display network, and YouTube of course). It might sound creepy, but it’s effective, and has likely even worked on you before. For example, the time that new pair of shoes kept showing up on your Facebook feed so you finally purchased them. Yup, that was remarketing!
“To put it simply, it works,” says Anja Kicken from Veeroll. “People that have already visited
your website are simply much more likely in whatever you have to offer than people
who’ve never heard of you.”
The great thing about remarketing is it’s relatively easy to set up, and once configured
there isn’t much you need to do aside from tracking the effectiveness.
5. Create Compelling, Human Content that Feels Native
With so much video content on the internet, and the option to skip over and x-out of most YouTube advertisements, it’s important to focus on producing high-quality video content. Think of quality as something that does not feel like your typical advertisement, as in it’s not an annoyance or disturbance.
Whether it be a compelling story that pulls at the heartstrings or a joke/prank that has your audience on the floor laughing. Including people and making a relatable experience that feels natural and native is what you should aim for.
6. Drive Action by Adding Interactive Elements to Your Ads
Did you know that you can link up your shopping cart with a TrueView video ad? You can also add calls-to-action, cards to showcase products, or even auto-end screens encouraging the viewer to download your app.
Conclusion:
Whether your business model is B2B or B2C, you have some goal in mind that has led you to advertise, so why not capitalize on these features to drive action? Having a great ad is one thing, but actually getting tangible results and new business from that ad is another, so explore these actionable features to reach your video ad goals faster.
How to drive sales using YouTube Cards?
Adding a YouTube card to your videos creates a clickable call to action (CTA) that prompts viewers to respond.
In this chapter, you’ll discover how to create and use YouTube cards in your business videos.
Why YouTube Cards?
YouTube cards are the solution for driving actionable results from your video content. They let you add more visual components with underlying objectives to your YouTube videos instead of just annotations, making your videos more interactive.
The cards can appear at any point in your video, and can include images, outside links, and
even content that’s downloaded when viewers click.
You can add five different types of YouTube cards to your videos:
1. Video or playlist: Promote your video content.
2. Channel: Promote another channel.
3. Donation: Feature a nonprofit or cause of your choice and encourage donations.
4. Poll: Encourage viewers to engage in a multiple-choice poll.
5. Link: Link to an approved website off of YouTube.
You can add up to five cards in one video. YouTube cards can be displayed on mobile devices and you can add them to TrueView ads.
Add YouTube Cards to Your Video
To create and add cards to your YouTube video, go to your YouTube Video Manager and find the video you want to add a card to. Click on Edit below the video’s title.
On the next screen, click the Cards tab in the top navigation bar.
Here you can create new YouTube cards to add to your video. Click Add Card and then click Create to the right of the card you want to create.
You’ll be asked to fill in the necessary information to create the card. For example, if you choose the Channel objective, enter the channel username or URL, a custom message, and teaser text.
Different types of YouTube cards will ask for different information but they'll all ask for brief teaser text. Some cards have certain constraints. The Donation card, for example, requires the
Once you’ve added the card to your video, you can adjust when the card will show up in the video. Just drag the card on the time marker below the video to the spot when you want it to appear.
Drag the YouTube card’s icon on the time marker to the spot when you want it to appear. After you set up the first card, you can add up to four more cards to the video. Watch the video and make sure that the cards appear where you want them to before you publish and move on.
Preview the video and YouTube card before you publish. Also double-check for typos and errors.
4 Ways to Use YouTube Cards in Your Videos
Businesses can use YouTube cards in a variety of ways, such as to drive sales for a product or leads to a landing page. But if you really want to stand out and leave an impression on viewers, consider one of the suggestions below.
Note: When using YouTube cards for business, there are a few additional general best practices to keep in mind:
• Place cards that are meant to direct users somewhere else (including other videos) toward the end of the video. While there are exceptions to this, you typically want viewers to finish watching your video before sending them elsewhere.
• Keep the cards relevant. Only place cards that send users to a landing page on relevant videos. If the video isn’t relevant to the landing page, send users to a second video that is relevant, bridging the gap.
1. Send Viewers to the Next Video in a Series
If users subscribe to your YouTube channel, they’ll be alerted whenever you upload new content. This has always made YouTube the best social media platform to release a video series that requires viewers to see each part.
Using YouTube cards to send users to the next video in the series (or to the playlist of the series) will help you get more views on the collection of videos overall.
Including both a YouTube video card and a playlist card will help drive playlist subscriptions and video views.
GoPro’s “Searching The Maya Underworld” series used both strategies in one video. At the end of the trailer promoting the series, they added two different cards to increase viewership.
The first card sends viewers to the next video. The second card sends viewers to the series playlist, which they can subscribe to. If users come into a series midway, a playlist card can also help them backtrack to see the content they missed.
2. Direct Viewers to an Influencer’s Content Featuring Your Product
Influencer marketing is an effective way to lend credibility to your business and get a lot of attention quickly. YouTube cards can help you capitalize on this.
Feature industry influencers in your YouTube videos and then use a card at the end to send
viewers to their channel or one of their videos. This works a lot like guest posting on blogs;
you both benefit.
Few businesses have mastered influencer marketing quite like Red Bull, so it’s no surprise that their YouTube marketing reflects this. The under 2-minute video in the image below shows athlete Shane McConkey in action.
At the end of the video, a YouTube card appears with a link to Shane McConkey’s documentary trailer. This is a solid incentive for an influencer to contribute to a video, helping you connect with new audience members.
3. Get Viewer Input to Drive Content Development
Use polls for a truly interactive experience and to drive engagement. They also let you gather opinions on what content viewers want to see next.
4. Highlight a Nonprofit You Support
Charitable actions and giving back can have positive impacts on your business’s reputation. While most YouTube cards prioritize driving new leads and sales (which are smart decisions), some businesses produce entire videos dedicated to highlighting nonprofits, accompanied with a donation card at the end.
Charitable actions can improve a business's reputation and can be especially powerful for small businesses in tight-knit communities.
Final Thoughts
On social media, interactive content is becoming essential to capture users’ attention, and YouTube cards are designed to do just that. They can drive specific actions or add more depth to your video. Because videos are dynamic and engaging on their own, cards serve as a fantastic touchpoint that will appeal to users and help you build rapport.
Whether you’re sending viewers to your blog to learn more or using a poll to make your
videos more interactive, YouTube cards are strong tools for marketers.
Read more: How to be successful on youtube channel income: chapter-3
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