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| Youtube income guideline |
YouTube SEO Tips
YouTube videos are everywhere. And YouTube isn’t shrinking; no matter how popular Facebook Live is, no matter how viral Instagram stories are, and no matter how trendy Snap chat is.
YouTube isn’t dead. It isn’t old school. It isn’t lame. YouTube is a red hot tool for search engine power, and you can benefit from using it. In this chapter, we will cover some of the advanced ways to increase your YouTube search visibility.
1. Write long, detailed descriptions for each video
The longer and more detailed your video description, the better you’ll be able to rank for
relevant searches. Here’s why: Contextual keywords are at the heart of all Google and
YouTube searches.
What do you do, then? You create a long and detailed video description that will inevitably contain some or all of the relevant keyword verbiage.
The below example of Dove’s video description shows how a hashtag and website link can be used in the video description field to maximize ROI.
Because it hosts user-generated videos, YouTube is often referred to as a social network. Detailed video descriptions are often applauded by the YouTube community and can help you gain followers.
Long-tail keywords are as important on YouTube as any other site as they allow you to provide specific information on five- to seven-word key terms through the usage of contextual information.
2. Carefully research and select the right keywords for each video
Since YouTube’s videos are also searchable through Google, it makes sense to optimize for both search engines. In fact, YouTube is second only to Google as the most heavily used online search engine. Here’s what video results look like on SERPs:
Know that the devil is in the details. Adding as much text information to a video as possible provides both humans as well as robots (and whatever hybrids, like Stephen Hawking, may exist) with the necessary contextual information.
3. Embed and share videos wherever possible
Direct video SEO for contextual keywords is great (70% of all Google search results in 2012 included video), but where YouTube is very useful in hosting video content is for videos used on social media and the web.
Video embedding and sharing buttons are already included in your default options, so you don’t even have to do anything special as a creator unless you want to limit the distribution in any way.
The more websites, forums, chat rooms, and social networks link to your video, the more likely it is to be found. This is basic SEO backlinking applied to video content.
4. Curate themed playlists
In addition to having videos as a way to increase viewership, having playlists (curated lists of videos) also increases channel time, engagement, video length, and other important KPIs that improve your ROI.
Anyone can create a YouTube playlist by clicking this button:
When you’re in a playlist, you’ll see a list of videos in it while watching the current video.
You can then navigate through the playlist.
This format provides a more immersive channel experience, and curating great playlists can have a greater impact than creating videos. Spotify built its entire $10 billion brand in the face of stiff competition from Apple, Pandora, and even YouTube because of curated playlists.
Here’s what it looks like:
5. Watch your metrics, and grow your subscribers
On YouTube, having subscribers equals having clout. In fact, you can even link your YouTube account to Klout to find out a general estimate of your YouTube clout in relation to other social media platforms and influencers across all channels.
For brands, businesses, and organizations on YouTube, the key metrics to measure the
success of video content marketing campaigns are a bit different. Here’s an idea of key
metrics to look for in video SEO:
Where your video ranks in YouTube searches, the click-through rate of people who view it, and the bounce rates of people leaving after watching only one video are your true measurements of video content marketing success.
6. Optimize videos for the correct length
If you’re creating a video ad, the requirement is less than 1 minute (30 seconds is even better), but for video content, you’ll need videos that are ideally 10 minutes or longer.
Hollywood has taken note, and Dreamworks’ Jeffrey Katzenberg explained during a sitdown discussion at CTIA’s Super Mobility Week that studios are focused on providing 3-5- minute video clips with the Game of Thrones level of production.
Shorter videos are also often preferred when making live clips on other social networks, like Facebook, Vine, or Instagram.
With mobile video usage on the rise, a 5-10 minute video will suffice, with 20+ minute videos serving as tent poles to draw viewers.
Some podcasts and vlogs stretch longer, but until you get the hang of things, these are the lengths you should focus on.
Remember, quality counts. Most popular videos are shot in at least 1080p, and both 4k and 360-degree videos are on the market, while TVs are reaching beyond 8k as of this year’s CES trade circuit.
Spend the time, money, and resources to professionally shoot, edit, and animate a video to increase the likelihood it will be viewed more widely.
7. Consider crowd sourcing views
Market research is an important part of marketing, but to perform this research with online videos is difficult.
You can solicit views, but you need to keep in mind YouTube’s community guidelines. Some companies have found success using services like Amazon’s Mechanical Turk to crowd source video views.
Here’s how it works:
Instead of directly buying views, firms hire crowdsourcing platforms to perform market research: “Watch this video and let us know what you think by filling out this survey.” Each person is compensated $.10 to $1.00 for their time.
This market research increases views, which does help your videos rank, and it also provides the extra benefit of giving you hundreds to thousands (however many crowdsourced tasks you pay out on) of surveys about the video’s quality. This feedback can be invaluable in creating more content.
8. Be thorough
Have you ever noticed how much information is crammed onto the packaging of anything you buy, from candy to electronics?
Businesses succeed by pushing through mounds of paperwork and grinding away at providing the most information possible. There’s no example of a popular YouTuber who doesn’t meticulously label their videos.
Here’s what YouTube’s video upload form looks like, asking for closed captioning, language, category, tags, descriptions, and other information:
Fill it all out every time before publishing to increase visibility.
You can also add filming time and location, enable/disable commenting and ratings, control whether your video can be embedded on external sites, add annotations, and more. Watch a few YouTube videos, and you’ll see how often these features are used.
Conclusion:
Having a presence on YouTube is incredibly important, especially with the push for
spherical video content and video search results. Creating professional video content is
only the first step.
Making it visible requires meticulous labeling and attention to detail to create a finished
product.
YouTube Analytics
Measuring the Performance of Your YouTube Campaign: Google Analytics and Adwords
If you already have business videos or the capability to create video content, YouTube can bring you a lot of traffic for very little money. But keep in mind this audience will be different than those coming from other marketing channels and you may discover short attention spans with the content you publish. So how do you know if your YouTube campaigns bring a positive ROI?
The goals of your campaign will determine which metrics to monitor in YouTube, AdWords, or Analytics and suggested metrics for each goal type are provided below:
Google AdWords Video Metrics
View performance
In your Google AdWords account, you will see raw numbers of views in addition to the view rate which advertisers are already familiar with. View rate is similar to the CTR for clicks and impressions on your other ad types. This will also show the average amount you pay when viewers watch your videos or engage with your ad. You can see the maximum costs for views, similar to the maximums you see for clicks with your search ads. These metrics indicate how many people are becoming aware of your brand.
Once viewers are aware of you, you want them to take the next step beyond viewing by clicking on your ad. Engagement includes clicking on cards on your video or your call-toaction overlay. Earned views also measure YouTube engagement because it indicates people watched other videos on your channel after seeing this initial video ad. Even better, some may choose to subscribe so you know they want to hear and see more from you. And
Reach
Reach is how many people viewed your ad and how often your ad was shown to each person (as determined by cookies). You can also see how many times it was viewed for each viewer.
Video playtime (Watch Rate)
This measures how much of your video was viewed in quartiles: 25%, 50%, 75%, and 100%. If viewers rarely make it past that first quartile, it does not mean completing scrapping the video. You may be able to edit what you have into a shorter run time.
Segments – Network
On which network are your videos being displayed? Video Discovery ads (formerly known as In-Display ads) are shown next to related videos or in a YouTube search results page. Instream ads are shown on YouTube as well as the Google Display Network. Since these are very different networks, you want to know if one format is better than the other both in terms of cost as well as views.
Segments – Mobile users
What about device type? Is there a difference in cost and views depending on whether the video was viewed on a computer, mobile device or a tablet? If most users view your video ads on a mobile device, you want sharp images that will stand out on a smaller screen.
Review the Video Targeting tab
If you are new to YouTube advertising or perhaps a little uncertain about your exact audience, you will want to target a broader group initially. As you gather campaign performance data, you may want to add or exclude demographics. Similarly, you may discover interest, placements, or affinity groups to add or exclude. These metrics are all available in the Video targeting tab of your AdWords campaign.
That’s a lot of data available to you as an advertiser. We have data in YouTube. We have data in AdWords. Do we also need yet another place for data in Google Analytics? Yes. Because nothing we do in marketing happens in a vacuum. We use multiple channels and
Google Analytics Video Metrics
YouTube Visitors
This is a simple metric in Google Analytics and a good starting place available under Acquisition. Who learned of your web site from YouTube (New visitors) compared to your other channels? You can drill into Video Campaigns specifically or compare it in the context of all your existing AdWords Campaigns.
YouTube Referrals
Remember that YouTube is a social channel. So while you will want to review this in the context of your AdWords campaign in Google Analytics, also compare it to the other social channels you use to drive traffic – paid and unpaid – as well as other referral sources. From here, you can view basic engagement metrics as well as also conversions. For example, do your YouTube visitors complete the goal of signing up for your email newsletter?
Multi-Channel Funnels
You may not see direct conversions with your YouTube visitors, such as immediate email newsletter sign-ups. Visitors may come to your site but not complete a desired action during the first visit. With Multi-Channel Funnels, you can see the visitor’s journey through your website and the influence of video. By understanding the impact of each marketing channel compared to the others, you can make better decisions about how to budget moving forward.
Conclusion
Determining the purpose of your paid YouTube campaign will guide your decisions about what to measure. And these metrics are available in multiple places: YouTube Analytics, AdWords, and Google Analytics. Start with YouTube Analytics to see how your videos perform on their own, not compared against your other channels. Next spend some time in AdWords to view how paid campaigns are contributing to your goals and bringing a positive ROI.
Finally, explore YouTube performance in Google Analytics to determine how your marketing channels work together, keeping in mind that a YouTube campaign will likely bring different results than your other marketing channels and explore that data with the goal of brand awareness. Of course, brand awareness does not immediately translate into revenue, but website visitors do need to first hear about you before doing business with you so brand awareness is a worthy pursuit.
How to make YouTube a part of Successful B2B Marketing Funnel?
With both its long-tail discoverability and potential to educate clients about in-depth features, the YouTube platform offers some incredible benefits for B2B companies. And yet, surprisingly, YouTube is one of the most frequently overlooked social media platforms when it comes to building a successful B2B marketing funnel.
To be sure, YouTube is no longer the only social media platform for posting native video –
Facebook, Instagram and Twitter now all have their video offerings. On these platforms,
though, organic views are all about “the feed,” meaning that for a short period of time after
you post the video, it will be shown in the feed of some percentage of your followers,
depending on factors such as the Facebook algorithm or whether a user accessed their
account during the window of time a video might have appeared. Of course, a feed-based
distribution strategy can be successful for gaining significant “Day One” views, the non-paid
viewership that occurs when you first upload the video. And, certainly, well-targeted paid
campaigns can also be quite effective in the feeds.
But social video is not all about the feed, and for B2B, this distinction is key. B2B companies generally have higher-ticket items and longer sales cycles than B2C. During this extended period, clients will research their future partners as much as they can in multiple ways. Naturally, they will go to Google and YouTube to do their research, and can end up watching multiple videos about the products. And while on Facebook almost all views from a given week will be of your latest video, on YouTube, almost all of your views from a given week will be of your “greatest hits,” the old videos.
YouTube Long-tail Marketing: The Four S’s
Instead of being a feed-based social network, traffic on YouTube essentially comes from the four S’s: Sharing, Suggesting, Searching, and Subscribing. Potential B2B clients find YouTube videos about products, for the most part, because of one of the following factors:
1. Sharing: They were directed off-platform via a direct link or from the company, the media, a salesperson directly, or a friend or influencer.
2. Suggesting: They saw the video in the “suggested videos” column on the right-hand side of the page another YouTube video was on.
3. Searching: They find them by searching on YouTube or Google.
4. Subscribing: They subscribe to channels based on their interests and/or personalities, and those channels talked about the products.
#1 Encourage Video Sharing: YouTube & Beyond
Certainly if you can get B2B blogs and influencers to post a link to your YouTube videos, you should do so. Outside parties particularly like to post announcement videos and short interviews (under four minutes) that feature industry superstars. A video is a great complement to any press release, and when reaching out to technical bloggers, the short, how-to video can get you some embeds and link-love.
But to take advantage of the YouTube long-tail, what about embedding the videos on your company’s own website and blog? This is one of the best ways of driving relevant traffic, and it affirms the YouTube video’s relevance by embedding it within a page chock full of SEO-empowered text. And don’t forget to link to the video from your email newsletter (just do a link, please – embedding video in email is a no-no).
#2 Boost Suggested CTR with a Great Thumbnail
It seems counterintuitive, but after direct links and embeds, most YouTube views come as a result of being related to other videos. And one of the most important ways to get more “suggested videos” from your own channel showing up in the right-hand column is to have proper custom thumbnails.
Your thumbnails can also benefit from a “branding stripe” running the full height of the left-hand side of the image. This is key because it makes them stick out in the suggested videos column. Remember, most people see these images very small (at just 120×68 pixels, to be exact), so the image has to pop.
The image below is a good example of a custom thumbnail: uniform branding stripe on left, close-up face, looking at the camera, eyes and teeth visible, expressive face, speaking midsentence. We wonder what he’s saying, so we’ll click. Note that it will still look intriguing at roughly 120×68, which is how many people will see it.
Additionally, playlists are essential to driving suggested videos, because YouTube looks to playlists to understand which videos are related. There’s practically no limit to how many playlists you can create, and a single video can be in many playlists. Playlists take almost no
#3 Understand YouTube and Google Search Factors
YouTube Search: YouTube is the second largest search engine after its parent Google. And while you’ll often get a YouTube video result embedded into your Google search results, videos will actually get more traffic directly from searching on YouTube.com.
Contrary to popular belief, videos are not ranked in YouTube search by how many views they get. Rather, the algorithm looks for how long the videos encourage people to stay on the YouTube.com platform. So to succeed, B2B marketers must pay close attention to key metrics, such as how long people are watching individual videos and which videos are referring additional views back to the same channel.
If you’re still shooting and editing your videos using the same methods perfected for television, you’ll benefit by using YouTube analytics to take stock of what’s working and what isn’t, and use those learnings to structure the video content more appropriately for the YouTube audience. It will benefit your brand’s visibility across the board.
Google Search: Often a YouTube video will come up in your Google search results. But how does Google archive the info from its friend YouTube? Well, title, tags, and description all help. After all, Google can only index video by text and code, so for SEO purposes, the metadata around the video is actually more important than what is shown within the video. Additionally, doing an optional closed-caption transcript will help Google better identify the content, because while YouTube’s automated transcription technology is getting better, it’s still comically inaccurate at times. These transcripts help both the Google and YouTube search engines determine the content.
#4 YouTube Long-tail Success: Subscriber Growth
Generally, subscribers – which are the “likes” and “follows” of YouTube – are very valuable to gaining targeted views. From my own research, an organic video can expect, on average, about 15% views per subscriber (without other influences). So a channel with 1,000 subscribers can generally expect about 150 views per video.
Thus it’s important to encourage your potential client base to subscribe to your YouTube channel in every way you encourage them to follow you on other social media platforms – via your website, email, etc. And, importantly, get them to subscribe via clickable links in your videos and descriptions. Then, each time they find themselves on YouTube.com, they will be more likely to have your videos automatically promoted to them. They may also receive email updates from YouTube as well.
One caveat: YouTube subscribers tend to skew younger, which could leave out some of the older decision makers of your B2B clients. Even today, some tech-savvy people who watch YouTube videos still don’t even realize that you can subscribe to YouTube channels, or what a “YouTube channel” actually is. But don’t let this discourage you – each subscriber you get will give you an advantage over your competitors.
Bonus Tip: Re-optimize Your Video Content Every Month
YouTube is a hybrid platform. With its high sharability, it’s more like Facebook or Twitter. But with its long-term discoverability, its behavior for driving B2B leads can be more like a content-marketing blog. This is because once a video finds a place in a search engine, it will stay there, and the video can be a primary traffic driver to other content pieces or as a top lead conversion source.
But results can always be tweaked and improved, sometimes dramatically. We’re seeing this with blogs and top marketing companies like HubSpot are starting new divisions in charge of in-depth upgrades to “back catalog” blog posts, optimizing them in ways that improve SEO, conversion rate, and referral traffic.
These blog optimization specialists take content that they’ve already invested a lot of
money in, and go back and squeeze more juice out of them, sometimes doubling the lead
generation rate they were getting previously. The same should be done with YouTube on a
monthly basis: Taking assets you’ve already invested a lot of money in creating and re-
optimizing them using a data-driven approach, taking into account the key analytics, trends
and best practices. The result can be a significant increase of your ROI.
Each of your top videos should be audited and optimized (if data warrants it) once per quarter. If you’re a channel with a back catalog of hundreds of videos, for instance, and you want to focus on the top 200 videos, we recommend reviewing one-third of the greatest hits each month, then track how YouTube and Google re-index them over a several week period, then repeat the process each month.
So B2B companies – it’s time to take another look at your YouTube strategy. You may be surprised what is possible in the long tail.
Tools and Apps to grow your YouTube Channel
A critical part of success on YouTube demands that creators produce engaging, highquality content that viewers will enjoy. Also, having the correct video/audio equipment and editing software is essential to producing fantastic videos.
YouTube offers a basic video editor, but there are many free and paid alternatives including: • Filmora Video Editor
• HitFilm Express
• AVS Video Editor
• Adobe Premiere
• Pinnacle Studio
• Final Cut Pro (Mac only)
• Sony Vegas Pro
Whatever video editing software you choose, that’s only half the battle.
You’ll need to consider how you’re going to succeed in channel development by understanding branding, SEO, analytics, marketing, etc. Here’s a list of popular YouTube tools, services, and resources to help you in these areas.
All-in-One Platforms
VidIQ is the first YouTube audience development and management suite that helps individuals, brands, networks, and agencies grow their views and subscribers through collaborative tools that empower teams at every step of their workflow. Their end-to-end solution includes analytics and reporting, YouTube SEO, influencer identification, comment management, and competitive intelligence tools. VidIQ’s professional services include brand strategy and channel optimization.
VidIQ’s Vision Chrome extension which enables you to:
• See video and homepage keywords/tags used by others
• Review search term metrics such as views and keyword scores
• See a snapshot of YouTube, Facebook, and engagement rate (ER) metrics for the top search results
• Track character counts for my titles, descriptions, and tags
• Easily manage, copy, and paste tags from one video to the next
• Hootsuite
Hootsuite is one of the premium tools to run an online business, and they’re the most
widely used social media management tool. Users can schedule and post updates to pages
and profiles for Facebook, Twitter, LinkedIn, Instagram, WordPress, and other sites from
their dashboard. They offer 160+ free and paid apps through their app directory including
YouTube, VK, Tumblr, and other well-established software applications.
With Hootsuite, you can do the following concerning YouTube:
• Upload, edit, schedule, and share YouTube videos across all your social networks
• Manage multiple YouTube accounts without the risk of sharing passwords
• Monitor YouTube activity alongside your teammates • Schedule and share your YouTube videos
• Measure subscriber growth, analyze engagement levels, and pinpoint traffic sources
Hootsuite offers multiple plans including free, pro, and enterprise. They offer a free 30-day trial.
• TubeBuddy
TubeBuddy’s browser extension adds a layer of incredible functionality right on top of YouTube’s website. They offer features that cover several categories including productivity, workflow, SEO, promotion, and analytics. Some of the many things you can do with TubeBuddy are:
• Bulk updates to your videos such as adding annotations and cards with just a few clicks
• Conduct SEO audits of your videos to find the best opportunities and tags
• Find/replace on your videos just as if you were using a word processor
• Generate professional custom thumbnails using screenshots and branding/text layers
• Engage your audience quicker and more efficiently
• Export your list of subscribers and their social profiles
• Get details and analysis of competitor channels
• Promote your new upload across all other videos
YouTube Tutorials, Insights, Tips, and Tricks
YouTube Creator Hub and Academy
The Creator Hub is a destination for resources to help you make great videos, find your audience, and grow your channel. The Creator Academy has a vast catalog of tutorials to challenge and inspire your creativity. The lessons will give you the inside scoop on how to shoot and edit amazing videos, and make sure your viewers see them too. Also, they have a YouTube channel featuring tips and tricks. This is an excellent place to get well versed regarding all things YouTube channel development.
Tubefilter
Tubefilter, Inc., the leading digital entertainment media company covering the online video industry, is the definitive source for industry news, program reviews, and industry events and online entertainment market intelligence services.
SEO, Keywords, and Tags
YouTube isn’t just about reviews and unboxing videos; it’s the second largest search engine on the web behind Google. Like Google, appearing on the first page of search results is critical to attracting clicks and views. To achieve this requires sufficient knowledge of YouTube search engine optimization (SEO) factors to improve your video rank.
Google Keyword Planner
Google Keyword Planner is a tool that helps to build new Search Network campaigns or expand existing campaigns. It will help you to get keywords and ad group ideas, historical statistics, keywords trend, etc. See this post for Keyword Planner alternatives.
SEMRush
SEMRush offers a keyword tool that is driven by its huge dataset of search data from 26 different countries. SEMRush results return keyword ideas, estimated search volume, estimated CPC, keyword difficulty score, and current ranking domains for a keyword.
Keywordtool.io
This tool scrapes and suggests keyword ideas from Google, YouTube, Bing, and even Amazon. You can choose suggested keywords from every Google TLD, language, and location and there are similar options for the other engines they support. For free, you get hundreds of suggested keywords, but you need a paid plan to access search volume estimations.
• YouTube’s Autocomplete Feature
As you type into YouTube’s search engine, you see suggestions. These results indicate demand for these topics, for example, “how to increase sales.”
Channel Data and Analytics
Do you want to understand how your channel is doing through data and analysis? If yes, there are several routes to take.
YouTube Analytics
Nestled within your Creator Studio side panel, you can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics. There’s a ton of data available in different reports, like the watch time, traffic sources, and demographics. To learn more about YouTube Analytics, check out these articles published by WordPress plugin and SEO experts Yoast (Yoast Watch Time and Engagement Reports).
Google Analytics
Google Analytics is a free web service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing. The service is available to anyone with a Google account. It lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
You can integrate your channel with Google Analytics to get a better understanding of visits to your actual channel page. This may be helpful if you use multiple Google products and want to share data across your linked accounts.
BirdSong Analytics
BirdSong Analytics is a leading pay as you go social media analytics tool. It’s used by social
media practitioners, journalists, publishers, and researchers in 120 countries around the
world. With every report, they provide in-depth analysis of audience and activity, with the
option to export data for offline analysis. Their mission is to give the world social media
data that is simple to use, reasonably priced, and without monthly fees. You can use them
to access:
• Over 30 key metrics presented in user-friendly tables and charts
• Details of any public or private videos and channels posted on YouTube.
Social Blade
Social Blade is one of the longest running YouTube statistics tracking websites that allow you to see your channels growth with ease. They also offer Instagram and Twitch statistics too, enabling you to track your reach across multiple social media platforms simultaneously. Here’s what they offer:
• Track your YouTube progress with subscriber & views statistics
• Compare YouTube metrics of up to three creators simultaneously.
• Discover what multi-channel network or management agency a creator belongs to
• Find out when you might hit a milestone, for example, subscriber count
• Estimate how much money various YouTubers are earning
• Watch your subscriber and view counts update in real-time
• Tutorials for beginners and experienced YouTubers
• Consulting to build your channel
Monetization and Funding
Google AdSense Google AdSense is a program run by Google that allows publishers to serve automatic text, image, video, or interactive media advertisements, that are targeted at viewers. These ads are administered, sorted, and maintained by Google. Publishers can generate revenue on either a per-click or per-impression basis.
YouTube earnings are added to your AdSense payments page before the 15th of each month and included in your payment if your total earnings exceed the payment threshold. However, estimated earnings will not be updated to include your YouTube earnings.
YouTube Fan Funding (YouTube has canceled this feature)
You can use fan funding to let your viewers make voluntary payments to support your channel. When you turn on fan funding, your viewers see a button on your channel that lets them donate money.
YouTube Super Chat (New Feature)
Super Chat is a new way for fans and creators to interact during live streams. Fans can purchase Super Chats to highlight their messages within the live chat stream. Super Chats stand out from other messages in two ways:
• Your Super Chat is highlighted with a color.
• Your Super Chat stays pinned in the ticker for a set period of time.
The color of your Super Chat, the period of time it stays pinned in the ticker, and the maximum message length are determined by the amount of your purchase.
Patreon
Patreon is a way to get paid for creating the things you already create (videos, songs, whatevs, etc.). Fans pledge a few bucks per month or per item released and the money goes to the creator. It doesn’t matter where creators create, for example, YouTube, Vimeo, SoundCloud, blog, etc.
Pixlr
Pixlr Editor is an amazing photo editor for all your editing needs. You gain full control over your images, including layers and effects. Their web apps are powerful and let you apply quick fixes, crop, rotate, and add style to make any photo beautiful.
Canva
With Canva, you can design presentations, social media graphics, and more with thousands of beautiful layouts. Also, you can enrich your chosen snapshot with text and design elements, or create a clean-cut thumbnail design for a synchronized playlist or channel. With their tools and easy-to-navigate interface, you can easily customize your YouTube thumbnails.
Fiverr is the world’s largest marketplace for digital services starting at just five dollars. You can visit their YouTube related services here.
Chrome Extensions
VidIQ, Hootsuite, Tubebuddy, and Socialblade are available in the Chrome Web Store. These extensions are excellent and much better than one-off tools like Tags for YouTube.
Facebook Apps
If you have a Facebook page, there are countless YouTube “Apps for Pages” which enable you to add a tab to feature your videos.
Smartphone Apps
Channel development and management apps are few and hard to find in both Google Play and Apple stores. What you’ll mostly find are video creation and editing apps such as Flipagram, VivaVideo, and numerous others for mobile video production needs. Your best bet for channel management is YouTube’s Creator Studio app which makes it fast and easy to manage your channel on the go. Features include:
• Monitor channel and video performance with easy-to-use analytics
• Filter and respond to comments
• Get notifications when something important happens
• Update video details and monetization settings
• Manage playlists
Grammar, Spelling, and Punctuation
Use Grammarly to check your YouTube titles and descriptions for errors automatically. It’s another one of my premium tools one can’t live without regarding blogging and vlogging activities.
YouTube Marketing Trends
To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts.
#1: YouTube Solidifies Its Social Network Status
YouTube is often chalked up as the home of silly Internet videos. Companies recognizing YouTube as a search engine and content machine have leveraged the platform as a place to upload video, but they’ve focused their social efforts on Instagram, Twitter, and Facebook. Now, YouTube is allowing creators to communicate with their subscribers and channel visitors in more ways.
With the addition of features such as a basic status update with a photo, people who want to better connect with a video-obsessed audience will see YouTube as a social network rather than just a video collection zone. This is going to be a game-changer for YouTube as a competitor in the social space, and marketers should be thinking bigger when it comes to what this platform means to their strategy.
#2: YouTube Explores Long-form Television-style Content
YouTube will evolve to maintain its strategic position as a video platform that’s the second-largest search engine. To increase revenues, YouTube will tap into Google’s treasure trove of data to test production and marketing of longer-format television-type series. This competitive move is in response to the rise of original series creations by Netflix, Amazon, and Hulu.
YouTube will also introduce new advertising formats during the video experience, since
roughly a third of Millennials watch YouTube ads in their entirety. Specifically, we’ll see the
addition of ads in the middle of videos longer than one minute, similar to Facebook’s
approach.
#3: YouTube Channels Embrace Quality Over Quantity
For a long time, the trend on YouTube was to create more content in hopes of building subscribers and views. Now, businesses are smarter and realize that making less content with quality keywords will give them a bigger ROI.
2017 will be the year we see an increase in educational content from businesses on YouTube, as that will give them the best chance of appearing in search and attracting a larger scale of potential customers.
Marketers need to focus on content that educates their potential customers and that will always give them a positive return on their investment of time.
#4: YouTube Integrates Third-party Software to Improve Broadcast Quality
YouTube will seek to acquire a third-party encoding software company like Telestream (which makes Wirecast), Switcher Studio, or Livestream.com (which develops software and hardware). When this happens, it will be easier and more affordable for us to produce highquality, highly engaging video content for our fans and subscribers. For example, Switcher Studio has already released a free iOS app that we can use to live stream on YouTube or Facebook.
No matter what, due to the strength of their search and discovery algorithm, YouTube remains a force to be reckoned with. Forward-thinking marketers should plan on a strategy that integrates live and recorded video alongside their written content distribution.
#5: YouTube Marketers Focus on Educational Content Delivery
As video continues to spread across social media channels, we’ll see videos on YouTube continue to become more meaty and robust. Instead of the 30-second video demos of recipes that have taken over Facebook, success on YouTube will require companies to create 1- to 5-minute in-depth demos, courses, and series that answer the viewers’ questions (some of which they may not have even known to ask, like whether a $27 or $1,000 cake is more delicious).
Your YouTube channel should make your audience go, “Huh, I learned something.” Marketers can find inspiration from YouTube-focused publishers like Screen Junkies and BuzzFeed Video, whose videos are usually entertaining, often informative, and all just a little outside of the box. Even if you’re a financial services provider or a furniture company, your videos can and should do more than touting your services or the benefits of your product.
#6: Influencer Marketing Evolves Into Exclusive Partnership Programming on YouTube
More brands will work with influencers on exclusive, longer-term engagements instead of the transactional, one-and-done “campaign” mentality we mainly see today. This will be in the name of producing programming, not campaigns or “content.” Nowhere will this be more obvious than on YouTube. But here’s the catch: We have to stop thinking about influencers as glorified channels through which you pump pieces of your campaign.
The above approach and all its potential benefits to your company only come to fruition with more exclusive, longer-term relationships: a partnership based on mission-alignment and context built over time to unlock the potential sitting on both sides.
#7: Increased Socialization Features Improve YouTube Engagement
YouTube will borrow the sticky elements of other social media platforms to help channel owners attract, retain, and engage their fans. In addition, as the frequency of engagement increases, so will the number of daily vlogs. To stand out, marketers will need to deliver content that benefits their audience and consistently engage in two-way conversations with viewers.
#8: YouTube Promotes Longer Engagement Views
YouTube is actively measuring how long people spend at the site and will be promoting videos that engage viewers for longer periods of time. They are also keenly aware that younger viewers with disposable income are spending more time watching YouTube on a mobile device, usually a smartphone.
To take advantage of this shift, marketers need to do three things: First, they should experiment with longer-form videos, provided those videos can hold viewers’ attention. Since the average YouTube session is now over 40 minutes, videos don’t need to be two minutes long.
However, YouTube viewers’ attention spans haven’t expanded, so a talking head droning on for half an hour won’t work. Instead, spend more time in post-production adding engaging graphic overlays. These can include cut scenes, closeups, freeze frames, countdown numbers, URLs, and even Easter Eggs that will cause people to stop and “rewind” your videos.
Second, if marketers are looking to drive traffic from YouTube to a website or landing page, they’ll need to use YouTube cards throughout the video. While YouTube Annotations were a great addition to creating clickable links within a video, they didn’t work on mobile.
YouTube cards allow you to create clickable, engaging calls to action within the video that
show up wherever the video is shown, whether on a smartphone, tablet, or embedded on a
website or blog.
Third, marketers need to invest advertising dollars on YouTube. Google is getting better at tracking users across devices, and YouTube will be a beneficiary of this additional targeting information. Coupled with keyword search, marketers will be able to reach their ideal customers with both pre-roll ads and sponsored video promotion.
#9: YouTube Improves Social Features for Creators and Fans
YouTube is an amazing search engine and distribution platform, but a social network? While YouTube has all of the hallmarks of a social network: videos spawn conversation and there are fans, followers, and content galore, the engagement engine (YouTube comments) is lacking.
Conclusion:
This coming year, look for YouTube to push back against Facebook’s, Instagram’s, and Twitter’s poaching of YouTube’s video space by offering more social networking opportunities for both creators and fans. Savvy content creators and brands will leap on the opportunity to create engagement and dialogue with their fans and followers.
Youtube Case studies
From comedians to gamers to beauty vloggers, YouTubers have generally built their followings outside of the control of media giants, even if they are signing big deals with those companies. And there is power and independence in having that huge fan base. To get a closer look into which stars rule YouTube, we looked at the SocialBlade rankings to see who had the most subscribers.
1. Epic Rap Battles (ERB) — 14.2 million subscribers
Epic Rap Battles of History is one of the most successful YouTube series of all time. What started as a live improv skit by two friends has become an online sensation. The premise is simple: Founders Peter Shukoff (NicePeter) and Lloyd Ahlquist (EpicLloyd) pick two figures from history or pop culture and imagine what it would be like if they faced off in a rap battle. The videos are highly entertaining, with characters as varied as Darth Vader, Adolf Hitler, Abraham Lincoln, and Chuck Norris verbally battling one another in full costume.
2. Jacksepticeye — 14.8 million subscribers
Seán William McLoughlin is a 27-year-old Irish game-based YouTube star who initially came to fame when PewDiePie mentioned him in a video in 2013. Jacksepticeye calls himself the "most energetic video-game commentator on YouTube" and has trademark bright green hair.
3. Fine Brother (FBE) — 15 million subscribers
Brooklyn natives Benny and Rafi Fine are two online producer/writer/directors who
created the extremely successful React video series. In React's various iterations (Kids
React, Teens React, Elders React, and YouTubers React), TheFineBros show viral videos to
subjects and film their reactions. Many consider TheFineBros to be two of the first YouTube
stars, but they now have a full-service production company that spans movies and TV as
well. In 2016, they were involved in a controversy over trying to copyright the "react"
video form, which drew widespread backlash and led to a campaign to unsubscribe from
the duo's channel.
4. Dude Perfect — 16.2 million subscribers
"Dude Perfect" is a channel from twins Cory and Coby Cotton and three other "best buddies" from Texas A&M, all former high school basketball players. They do sports tricks and comedy, some of which makes fun of sports stereotypes.
5. Markiplier — 16.8 million subscribers
Mark Fischbach, better known as Markiplier, is a YouTuber focused on gaming. He has an energetic style that involves a bit of swearing and a lot of emotion. Fischbach has ambitions beyond YouTube, as well. "I want to push myself into music and acting — more traditional media stuff," he told Variety last year. "If someone wants to make a movie and have me in it, I want to make sure I have the skill set to do it properly."
6. Yuya — 17.8 million subscribers
Yuya is a 23-year-old Mexican beauty vlogger. She posts makeup, hair, and other beauty tutorials, and even has a secondary channel where she talks about her day-to-day life outside of her tutorials. Many of the videos on her secondary channel star her brother Sergio. Yuya's beauty-tutorial channel has brought her so much fame that she's been featured in Vogue and on Mexican television.
Conclusion:
YouTube is one of the most visited websites on the planet, with over 6 billion hours of video streamed monthly from the service.
Since YouTube is part of the Google universe (Alphabet Inc.), YouTube videos are integrated into Google search results. If you watch videos on Facebook, there’s a pretty good chance it’s a YouTube video (even though Facebook is fighting back).
YouTube videos are everywhere. And YouTube isn’t shrinking; no matter how popular Facebook Live is, no matter how viral Instagram stories are, and no matter how trendy Snap chat is.
The platform is a gold mine, and popular YouTubers like PewDiePie (who's estimated net worth is around $70 million) are out earning traditional celebrities like Allen Iverson, Meghan Trainor, and Hillary Clinton.
Like with Google, part of being discovered on YouTube is how you optimize for search.
YouTube isn’t dead. It isn’t old school. It isn’t lame. YouTube is a red hot tool for search engine power, and you can benefit from using it.
Hope this training guide gave you the right tips needed to take your YouTube channel business to the next level.
Read more: How to be successful on youtube channel income: chapter 4
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