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| YouTube Channel Income |
Tips on Starting a New and Successful
YouTube Channel
Truth be told, there is no set formula for a successful YouTube channel. But there are a few key ingredients that will make your chances of YouTube fame all the more likely.
YouTube megastars like Ryan Higa, Ray William Johnson, and Bethany Mota have amassed billions of views simply through vlogging. This has almost certainly raked in seven figures or more in revenue, while leading to untold opportunities outside of YouTube.
And then there are the channels that house much more substance, while still remaining impressively popular. Take Creative Live, the Ask Gary Vee Show, and Big Think.
These channels may all be entirely different, but share the common factor of regularly being watched by huge numbers of people. This is because they’ve stuck to at least some of the key ingredients below.
• Making the Most of Metadata
Successful YouTube channels often need more than just engaging videos to become
popular. The metadata — title, description, keywords, and tags — are incredibly important,
too. It’s based in large part on this data (in combination with other things) that YouTube
ranks your videos in their search results. In other words, good metadata ensures your
videos are discoverable.
Take Gary Vaynerchuk, for instance. His descriptions include timestamps that not only help viewers navigate his videos, but are also full of relevant keywords. Links mentioned in the video are posted in the description. There’s also a short explanation about what different series’ of Gary’s videos are about, along with information on where you can find out more about him.
When it comes to crafting your own metadata, use resources such as YouTube’s autocomplete search bar, YouTube Trends, and Google Trends to find the best keywords and tags to use. Include your most important link above the fold, as well as two sentences to describe the content within the video.
Also make sure to describe what your channel is about, and let people know where else they can follow you. Lastly, include a call to action (usually asking people to subscribe to your channel).
If you’re so inclined, producing and publishing a transcript of your YouTube video is also a sensible move.
• Carefully Craft Your Title
Your video titles should be short and snappy, offering a quick and intriguing insight into the content of your video. Don’t forget to include your main keyword(s), too!
The best way to do this is to look at your title as if you’d never come across your brand before. Would you click on it? If you’re not sure, change it. This often means moving any personal branding within the title to the end, so the main keywords appear first. It also means including episode numbers for serial content. And very importantly, be honest. Don’t promise content that you don’t deliver on.
• Vary Your Content
Speaking of content, in very broad terms, there are two kinds of content you can produce and publish on YouTube. The first is “Pull Content”. This is generally evergreen content, with a wider, more viral appeal. This pulls new people to your channel and convinces them to subscribe. The second is “Push Content”, which you push to your subscribers because it’s what you know they want to watch.
Your channel should be made up of a mixture of these two types of content. Take Jimmy
Fallon as an example. Fallon has a huge following, but a relatively small number of his
videos attract a disproportionate number of views. An obvious example is his video with
Obama, which 12 million people have watched (this always seems to happen when Obama
appears on YouTube). This content has a wider appeal than most of Fallon’s other content,
but has likely been responsible for a large number of his almost 10 million subscribers.
You should be looking to mix your content up like this, too. Not all of your content should
be too niche, because you need to reach new audience members who will look forward to
your push content.
• Video Thumbnails
If you’re aiming to create a popular YouTube channel, you’re going to need consistent branding. This branding need to be recognizable for people who learn to love your content. Plus, if your video thumbnails are instantly recognizable, it means you don’t need to waste valuable real estate in your video title by including the name of your brand there as well.
The School of Life is a perfect case study here. They use the same, large font mixed with fun imagery and bold colors for each thumbnail. This means that when one of their 650,000 subscribers is on a School of Life binge, they can easily recognize more School of Life videos from the suggested videos sidebar. Naturally this leads to more views, and means they don’t need to write “School of Life” in every video title.
• Keep Things Consistent
To take things further than simply consistent branding, your content should be consistent, too. People will only subscribe to your channel if they know what it is they’re looking forward to.
If your audience loves your rants, publish a rant on the same day every week. If it turns out a certain structure for your videos was well received, make that your normal structure. If you’re answering audience questions, make sure it’s a regular show.
Ryan Higa’s 16 million subscribers know that he’ll have one video uploaded for them each week. This keeps people looking forward to that next episode, knowing that they won’t have too long to wait. You could even use a tool like Wips to create a chrome extension to alert users when you publish your next video.
• Create An Effective End Card
YouTube allows you to add an end card (sometimes called an end slate) to the end of each of your videos, so make the most of it. Many You Tubers don’t use this feature at all. Others simply use it to display their logo. This is a waste.
You should be setting up an interactive end card that not only prompts people to subscribe
to your channel, but also cross promotes your other videos. When you do this, at the end of
your videos people will be able to see a couple of your other titles. Even if they don’t want
to watch them now, they may think “this channel has some cool stuff!”, and subscribe so
they can watch later.
Again, check out Jimmy Fallon’s end cards to see some fantastic examples.
• Engage, Engage, Engage
When people are giving you their attention, especially when they go to the effort of commenting on your videos, the least you can do is base. How YouTube is a social network. Even if you don't run a channel, YouTube can be useful for interacting with the community.
After all, when people feel they have access to the person behind the brand, their loyalty rockets. This isn’t implying that you have to reply to every comment, but at least wade in occasionally to let people know you actually pay attention to what they think. Though by all means, ignore the YouTube trolls.
To bring Gary Vaynerchuk back, this is someone who’s engaged with his audience hundreds of thousands of times. He responds to a huge portion of the tweets he receives, and reads virtually every comment on YouTube, while replying to many of those that arrive first. If he can do it, so can you.
• Involve Your Audience
Allow your audience to become part of your channel. You can do this in various ways, from reading out comments, to asking them#QOTD (question of the day).
Photographer Chase Jarvis occasionally publishes videos like these (above), where he asks people to submit their photos so he can offer a professional critique. This is a perfect way to enable your audience to have a real stake in your channel, allowing them to direct the content, if even in a small way.
If you want more ideas, read about various ways you can involve an audience during a presentation. Many of these apply to publishing YouTube videos, too.
• Collaborate With Other YouTubers
If you have a fairly popular YouTube channel already, chances are that another YouTuber with a similar audience will be happy to collaborate with you.
By producing a video with other collaborators mean their audiences will get to know you, and vice versa.
If you want to keep things simple, you could just give a shout-out to a channel you recommend, and ask another channel to do the same for you. This is a simple and effective way of gaining new subscribers and views on your videos.
You have a website and now a YouTube channel. Great! Now it’s time to share your videos
outside of YouTube and your website should be their first stop. Here are a couple of ways
to showcase your videos on your website.
• Front and center: Your videos take time and effort to create, so why not show them off? You can add your YouTube video to the home page on your website so it’s one of the first things that a visitor will see!
• Blog all about it: If you have a blog on your website, then your YouTube videos have a home away from home now. You can embed them right into new blog posts and even tell your website subscribers by sending a newsletter!
• Add a YouTube Playlist
• Sync your website with your YouTube Channel or Playlist:
• Go Social: Take pride in your work and share your content on your business social networks. The more you share, the more exposure, and that’s what this is all about. Share it everywhere!
• Think about investing in YouTube ads
If you’re looking to target a specific age group, gender, interest, or location, YouTube Advertising can help you do it all.
It’s not imperative that you use YouTube ads, but it could very well be a suitable offering for your channel. Just remember that with the right combination of content and engagement, much of your growth will be organic. YouTube ads can just be the icing on the cake.
• Analyze, optimize, repeat
Even the best can do better. Once you have a foothold on your channel, it’s time to get a bird’s-eye view of how it’s performing. YouTube Analytics will help you along the way and will guide you in the direction of how you may want to optimize your videos for the future. Analytics will allow you to get insight on the people who are watching your videos, which allows you to hone into your target demographic even further. It’ll also give you a better idea as to why one video may have performed better than another. It’s a powerful tool for your budding channel.
Conclusion
These ingredients to a successful YouTube channel are nothing unless you implement at least some of them. No one ever said becoming YouTube famous was easy, but by following some of the commonalities that many successful channels share, you’ll have a much greater chance of succeeding, too.
How to monetize your YouTube Channel
How does YouTube monetization work?
With over a billion users, YouTube is the largest video hosting website in the world. In fact…
• People watch hundreds of millions of hours every single day on YouTube.
• Around 300 hours of video are uploaded every single minute.
• There are over a million companies advertising on YouTube.
• Partner revenue is up 50% year-over-year.
So there’s lots of opportunity to make money on YouTube.
How Does YouTube Monetization Work?
YouTube monetization is fairly straightforward. Companies create advertisements that get placed at the beginning of your videos. These are called pre-roll ads. Each time a viewer watches an ad all the way through, you get paid.
To monetize your videos, you need to follow a few basic steps:
1. Verify your YouTube account.
Until you do so, you won’t be able to take advantage of YouTube live, hangouts on air, or upload videos longer than 15 minutes. It’s very easy to do, and doesn’t take very long.
2. Join the YouTube Partner Program
Once you’re in the YouTube Partner Program you’ll be eligible for pre-roll ads. There are a few more criteria for this program, but nothing too difficult.
Mainly, YouTube wants to ensure that you are uploading only original content, content that is advertiser-friendly, and so on. Beyond advertising, benefits include advanced product features, strategic and technical support, as well as access to advanced programs, such as YouTube Space and development programs.
For more information on what it takes to become a YouTube Partner, visit YouTube’s
Working Together page.
A Few More Ways to Monetize Your Videos
Becoming a YouTube Partner is the most basic way to earn money as a YouTuber. But preroll ads aren’t the only way to make money from YouTube. Here are a few other ways to monetize your YouTube channel:
• Sign up your own sponsors.
If you’re really passionate about what you do, you’ll be able to build a YouTube following. And the more people you get on board your channel, the easier it will be to get your own sponsors. There are plenty of successful YouTubers who take time in their videos to promote other products and services – and each time they do, they earn money.
• Promote your own products and services.
This is where the real money is at, because you don’t have to split revenue with anyone else. When you create and sell your own products, you keep the vast majority of the revenue.vWhen you use videos this way, your videos are simply a form of free advertising.
• Build an affiliate relationship.
Affiliate marketers are like advertisers. But instead of earning a flat fee for advertising,
affiliates earn a commission for each sale. This can be much more profitable, especially
since there are so many high-paying products out there.
To create affiliate relationships, you can either sign up with a major affiliate network, such as Clickbank or Rakuten Linkshare, or you can work out an individual relationship with a business.
• Create a separate paid video stream.
Locking some premium videos behind a paywall can be another way to earn more money than you’d get from advertising alone. YouTube has experimented with this feature in the past, with mixed results.
Vimeo offers this type of program. And other vendors, such as Amazon and PayLoadz, allow you to upload and sell downloadable video content.
•Create a Patreon account.
Patreon is a service that allows your fans to become your patrons. Each time you release a new piece of content, your followers donate money to your cause.
As you can see, advertising is only one way to make money online. You can sell your own products, become an affiliate, or turn your fans into patrons. However you choose to make money, make sure you put lots of effort into marketing – the more you self-promote, the more money you’ll be making.
How to Monetize YouTube Videos With AdSense?
One of the easiest ways to monetize YouTube videos is to enable the monetization option for your YouTube account and link your channel with your Google AdSense Account.
Google AdSense is a Google program that helps publishers make money from their content. As a YouTube creator, you can join the publisher program to start making money from your videos.
YouTube Monetization with AdSense
Monetizing your YouTube videos with Google AdSense is one of the most common and easy ways to make money from your YouTube videos.
Once you have associated your YouTube channel with an AdSense account, you will have the option to submit your videos for monetization.
Your video will be approved for monetization if it passes YouTube monetization requirements. General criteria of meeting such requirements include provisions that your videos to be advertiser-friendly and that you own the rights to the content to use it commercially.
In this chapter, we will walk you through steps that you need to complete to monetize YouTube videos and start making money from your videos.
YouTube Monetization Update:
YouTube has introduced some changes to its Partner program limiting only channel over 10k views to enable ads on their videos. For new YouTube channels, you will need to fulfill the minimum threshold of 10,000 lifetime views to apply for the YouTube partner program and enable monetization.
Summary of Steps – YouTube with AdSense
Here’s the summary of steps to associate YouTube account with AdSense for monetization if you know your way around both YouTube and AdSense.
1. Go to your YouTube dashboard by clicking on your YouTube account icon and Creator Studio.
2. From your Creator Studio dashboard, go to the Monetisation page under Channel Menu on your left sidebar (Channel > Monetisation)
3. Under the “Guidelines and Information” section, you will see information about FAQ – “How will I be paid?”.
4. Click on the AdSense Association page and follow the next step that directs you to
AdSense and YouTube association page.
5. Sign in with the Google Account that has AdSense enabled and the one that you want
to associate with your channel.
6. Once you have logged in, click to accept the association on the page.
7. You will now be redirected to your YouTube account and soon receive message and notifications to enable monetizations for your videos.
Follow the detailed guide below with all the steps that are involved in the YouTube monetization process with AdSense.
Link YouTube Account to Google AdSense
Follow the steps below to enable monetization on your YouTube account and link your YouTube account with Google Adsense.
Step 1: First, you will need to go to your YouTube Creator Studio dashboard. When you are on YouTube, click on your icon on the top left, and click on the Creator Studio button that takes you to your creator studio dashboard.
Step 2: When in Creator Studio, navigate to Channel > Monetization and here you should see an option to enable Monetization. Click on the Enable button and you will be guided to complete a monetization agreement.
Additional note: Your channel needs to be verified to complete this step. Getting verified status for your channel involves associating your phone number with your account.
You should be able to see your channel status as Partner Verified before you proceed with other steps.
Step 3: Once you enable the monetization for your account and complete the YouTube monetization agreement, there’s one more step left to do.
You now have the option to monetize your videos, but you will need to link your YouTube
account to an Adsense account.
Step 4: At this point, check to see that your account is enabled for Monetization under the Account Status.
Although there’s no link or button to configure the AdSense account on this screen, there are few ways you can go ahead from here.
You should immediately receive an email outlining the steps that you need to take forward to be paid by YouTube.
Step 5: The email as you can see in the screenshot urges you to link to an AdSense account and provides you with a link that you can click and start the process.
Alternatively, you should get a notification bar on top of your dashboard urging you to link your channel to an AdSense account.
“Almost there! Don’t forget to link your channel to an AdSense account to earn money and get paid for your monetized videos.”
Step 6: Proceed by clicking on the link by using any of the methods above and you should
see this “Welcome to AdSense” screen.
If you already have an AdSense account, you can simply sign in with the Google account that you have used to sign up for Adsense. If you are signed into AdSense already, you should see a screen that asks you if you want to sign in using the same address.
One important thing to note here is that you don’t need an AdSense account associated with the email account of your current YouTube account. You can link to your any other independent AdSense account.
Creating an AdSense account is another big topic but if you need to signup for an account – Sign in with your Google account first, and you will be guided to apply for an Adsense account.
You should obviously have used a Google account to setup a YouTube account but if you want your AdSense account to be on a different account you can click on “Create Account” and it’s easy to follow along.
Step 7: Assuming you have an AdSense account already, click on sign in and it will now take you to Step 2 in the process where it will simply list your YouTube channel under my website.
(The YouTube URL shown here is ID-based URL of your YouTube Channel. Learn how to claim custom YouTube URL here. )
Accept the Association with your Adsense account and it will redirect you back to YouTube Confirming all the details.
That’s all you need to do to link your YouTube account to AdSense account! You should now see options for AdSense settings and to review and change your AdSense association.
There’re few more steps that you need to do to start making money from your videos.
Enabling Monetization for YouTube Videos
Step 8: Like mentioned in the email that you receive after enabling monetization, you will need to go to your Video Manager and enable monetization on all of your videos published already on your channel.
You should also receive an email saying that your AdSense account association with YouTube has been approved and that you’re ready to start making money from your videos.
Click on monetize my videos to enable monetization on videos that you have already
published on your YouTube Channel.
If you have many videos uploaded on your YouTube channel, you can monetize all your videos at once by navigating to Channel > Monetization. You will see your videos left to monetize on this page. Click on “Monetize Videos” (see screenshot).
Step 9: For videos that you upload after associating with an AdSense account, you will see an option to enable monetization for each of them directly in your upload manager.
When you upload your videos, go to your Monetization tab and flip the switch button for Monetize with Ads. You will also be asked to agree with the terms that you own the rights for the video and its content.
Ad Formats to Monetize YouTube Videos
As you can see above, you can choose from all the available Ad formats that will decide the type of Ads that will appear in your YouTube videos.
Here’s the list of all available Ad formats for YouTube videos that can help you decide to
choose from. Select all Ad formats so that YouTube can choose and decide itself to display
the most relevant Ads to your viewers.
▪ Display Ads – Ad sizes of 300×250 or 300×60 appearing on the right side of the videos on desktop devices.
▪ Overlay Ads – Ad sizes of 468×60 or 728×90 appearing on the lower end of the videos on desktop devices.
▪ Skippable Video Ads – Full sized video ads that play before your video in the player and can be skipped after 5 seconds. The Ad play on several devices and can be inserted before, during, or after the main video.
▪ Sponsored Cards – Displays cards with related products featured in your video, on desktop and mobile devices.
You don’t see in the screenshot above under Ad formats options but depending on your account, you might also see options for Bumper Ads (6 seconds long, Non-skippable video ads) and Non-skippable video ads up to 30 seconds long, available to monetize Youtube videos that you upload.
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